Native or Cross-Platform? A Practical Way to Decide in 2026
The honest answer depends on four specific factors. Here is the decision framework we use with clients, and where each...
Read article
Insights from the engineering floor
Practical writing about building, launching and running business software.
Why CRM Rollouts Fail - and the Six Things That Prevent It
Most failed CRM projects were not beaten by the technology. They were beaten by process, incentives and data. Here is...
Read article
Core Web Vitals in Practice: What Actually Moved the Needle
We took a client site from an eleven-second load to 1.1 seconds. Here is the ordered list of changes and roughly what...
Read article
Build, Buy or Configure? A Framework for Business Software
Custom software is not always the answer - and neither is the market-leading SaaS product. A structured way to decide...
Read article
Cutting a Cloud Bill by 40 Percent Without Touching Performance
Most cloud overspend comes from a handful of predictable causes. Here are the ones we find on nearly every audit, in...
Read article
Design Systems for Small Teams: Where to Start
You do not need a hundred-page style guide. Here is the minimum viable design system that stops your product drifting...
Read article