B2B Distributor Ordering Portal

A self-service ordering portal for 1,200 distributors that moved 78 percent of orders off the phone and out of email.

Client

Confidential - FMCG Distribution

E-Commerce

Duration

16 weeks

Delivered

2023

The challenge

Distributors placed orders by phone and WhatsApp to a small tele-sales team. Order errors were frequent, the team was overwhelmed at month end, and distributors had no way to check stock, prices or their own outstanding balance without calling.

What we built

We built a B2B portal with distributor-specific price lists, credit limit enforcement, scheme and slab discounts applied automatically, and a fast bulk-order form built for people who know their SKU codes. Real-time stock visibility prevents orders for unavailable items.

The portal integrates bidirectionally with the existing ERP for stock, pricing and ledger data, and generates GST-compliant invoices and e-way bills on dispatch. A companion Android app covers field sales officers taking orders at retailer counters.

The result

Within five months, 78 percent of order volume moved to self-service. Order entry errors dropped by 86 percent. The tele-sales team was redeployed to new distributor acquisition rather than order taking.